This study defines customer satisfaction (CS) of Mongolia with the experience of the online market (OM) by technology acceptance (AT). The factors of CS include ease of use, payment security, interactivity, and the quality of the information on the website. The goal of this study is to examine to what extent these 4 factors affect the satisfaction of passengers in Mongolian Airlines (MA). The survey was based on 2 airlines: the airline Hunnu, the airline MIAT and the data collected from 98 passengers of those airlines. The results show that there are three essential factors: interactivity, the security of payment and ease of use, which affects satisfaction with OM's experience in CS in Mongolia.
customer satisfaction, online market, airlines, Mongolia
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